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Globalized Sport Management in Diverse Cultural Contexts : World Association for Sport Management - James J. Zhang

Globalized Sport Management in Diverse Cultural Contexts

World Association for Sport Management

By: James J. Zhang (Editor), Brenda G. Pitts (Editor)

Hardcover Published: 24th April 2019
ISBN: 9780367209490
Number Of Pages: 302

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Cross-cultural management is an important facet of the globalized sport industry. Sport managers must be skilled at working with individuals from diverse cultures and aware of the key issues affecting sport on a global level. This book brings together cutting-edge research from leading sport scholars from around the world, to illuminate some of those important issues and to demonstrate what cross-cultural management looks like in a sporting context.

Presenting case studies from countries as diverse as the US, Brazil, Poland and Venezuela, and across a range of sports from football to basketball, the book presents new empirical material derived from a range of inquiry protocols, including both qualitative and quantitative methods. It offers critical analyses of cross-cultural and managerial issues in key areas such as group cohesiveness, group communications, and misperception and misinterpretation.

Making an important contribution to our understanding of both theory and practice in sport management, this book is fascinating reading for any student, researcher or practitioner with an interest in global and international sport.

ISBN: 9780367209490
ISBN-10: 0367209497
Series: World Association for Sport Management
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 302
Published: 24th April 2019
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6  x 1.91
Weight (kg): 0.61

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