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Global Strategy : Strategy 03.02 - Douglas Lamont

Global Strategy

Strategy 03.02

Paperback

Published: 26th April 2002
Ships: 5 to 9 business days
5 to 9 business days
$21.75

Fast track route to mastering all aspects of global strategy <br> <br> Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities <br> <br> Examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN, and ideas from the smartest strategy gurus <br> <br> Includes a glossary of key concepts and a comprehensive resources guide <br> <br> ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. <br> <br> ExpressExec is organised into ten core subject areas making it easy to find the information you need: <br> <br> 01 Innovation <br> 02 Enterprise <br> 03 Strategy <br> 04 Marketing <br> 05 Finance <br> 06 Operations and Technology <br> 07 Organizations <br> 08 Leading <br> 09 People <br> 10 Life and Work <br> <br> ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Introduction

Definition of terms

Evolution

The E-Dimension

The Global Dimension

The State of the Art

In Practice: Global Strategy Success Stories

Key Concepts and Thinkers

Resources

Ten Steps to Making Global Strategy Work

ISBN: 9781841121901
ISBN-10: 1841121908
Series: ExpressExec: Strategy
Audience: General
Format: Paperback
Language: English
Number Of Pages: 140
Published: 26th April 2002
Publisher: John Wiley and Sons Ltd
Country of Publication: GB
Dimensions (cm): 17.02 x 12.19  x 1.27
Weight (kg): 0.14
Edition Number: 1