Global Strategic Management

5th Edition

By: Philippe Lasserre, Felipe Monteiro

Write A Review

Paperback | 29 December 2022 | Edition Number 5

At a Glance

Paperback
688 Pages

Dimensions(cm)
3.8 x 19.1 x 24.9

Paperback

RRP $120.00

$84.75

29%OFF

or 4 interest-free payments of $21.19 with

In Stock and Ships in 1-2 business days

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy.

Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.

The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization.

New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

About the Authors

Philippe Lasserre is Emeritus Professor of Strategy at INSEAD, Fontainebleau, France.

Felipe Monteiro is Senior Affiliate Professor of Strategy, INSEAD, Fontainebleau.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.