The start of the twenty first century has been accompanied by an upsurge of anti-capitalist campaigning, challenging the basis of the New World Economic order. What lessons can be learned from these experiences of social mobilisation? How can non-governmental organisations, community based organisations and the labour and trade union movement develop effective campaigning alliances - without becoming institutionalised and incorporated themselves? How can they balance immediate gains and longer term strategies for transformation? How can they gain media attention without losing control of the message? And how can social movements develop organisational forms which are genuinely representative and democratically accountable, globally? These questions are explored through case studies including DAWN (Development Alternatives for Women for a New Era), Education for All, and Jubilee 2000's campaigning against world debt. The book concludes by exploring lessons for building global challenges to neo-liberal agendas and developing more transformatory approaches.
'Marjorie Mayo has added another highly important contribution to her wide-ranging canon on the struggles for ordinary people's and communities' empowerment. This powerful book provides an analysis of how they can respond to globalisation - over key issues such as debt, gender rights, education and poverty - and examples of how they have done so.' - Gary Craig, Professor of Social Justice, Hull University, and President of the International Association for Community Development; 'In clear and accessible language, Mayo brilliantly outlines key theoretical debates about globalization, democracy and social movements, linking them to concrete case studies of citizen action. In so doing, she poses and explores critical contemporary issues of how to build sustainable challenges to global power through grassroots action. This book is a must for all of those seeking to understand how to build progressive movements for human rights and social justice in the twenty-first century.' - John Gaventa, Institute of Development Studies, University of Sussex and co-editor Global Citizen Action