Click on the cover image above to read some pages of this book!
Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Todayappeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.
Part One: Introduction and Overview Chapter 1: Globalization Part Two: National Differences Chapter 2: National Differences in Political, Economic, and Legal Systems Chapter 3: National Differences in Economic Development Chapter 4: Differences in Culture Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability Part Three: The Global Trade and Investment Environment Chapter 6: International Trade Theory Chapter 7: Government Policy and International Trade Chapter 8: Foreign Direct Investment Chapter 9: Regional Economic Integration Part Four: The Global Monetary System Chapter 10: The Foreign Exchange Market Chapter 11: The International Monetary System Part Five: The Strategy and Structure of International Business Chapter 12: The Strategy of International Business Chapter 13: Entering Foreign Markets Part 6: International Business Functions Chapter 14: Exporting, Importing, and Countertrade Chapter 15: Global Production and Supply Chain Management Chapter 16: Global Marketing and R&D Chapter 17: Global Human Resource Management
ISBN: 9781259686696 ISBN-10: 1259686698 Audience:
Tertiary; University or College
For Ages: 18+ years old Format:
Number Of Pages: 576 Published: 6th January 2017 Publisher: McGraw-Hill Education Country of Publication: US Dimensions (cm): 27.0 x 21.0
Weight (kg): 0.99
Edition Number: 10 Edition Type: Revised