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Giving Kids The Business : The Commercialization Of America's Schools - Alex Molnar

Giving Kids The Business

The Commercialization Of America's Schools

Paperback

Published: 22nd August 2001
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The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the first book to both document the commercial invasion of public education and explain its alarming consequences. "Giving Kids the Business" explains why hot-button proposals like for-profit public schools run by companies such as the Edison Project and Education Alternatives, Inc.; taxpayer-financed vouchers for private schools; market-driven charter schools; Channel One, an advertising-riddled television program for schools; and the relentless interference of corporations in the school curriculum spell trouble for America's children.Imagine that the tobacco industry may be helping to shape what your son and daughter learn about smoking. Imagine that your son is given a Gushers fruit snack, told to burst it between his teeth, and asked by his teacher to compare the sensation to a geothermal eruption (compliments of General Mills). Imagine your daughter is taught a lesson about self-esteem by being asked to think about "good hair days" and "bad hair days" (compliments of Revlon). Imagine that to cap off a day of world-class learning, your child's teacher shows a videotape explaining that the "Valdez" oil spill wasn't so bad after all (compliments of Exxon).Anyone interested in how schools are being turned into marketing vehicles, how education is being recast as a commercial transaction, and how children are being cultivated as a cash crop will want to read "Giving Kids the Business."

Acknowledgmentsp. xi
Marching As If to Warp. 1
Stalking the Elusive Skills Shortagep. 3
Corporate Schizophreniap. 6
Button-Down Revolutionariesp. 10
Wisconsin Turns Right and Becomes a National Modelp. 12
Children as a Cash Cropp. 16
The Shape of Things to Comep. 18
And Now a Word from Our Sponsorp. 21
Apples and Other Temptationsp. 22
Harnessing Peer Pressurep. 24
Seal of Community Approvalp. 25
Well-Targeted Learningp. 27
Good Cop/Bad Copp. 29
How Junior Has Grownp. 30
Learning Can Be Sweet...or Saltyp. 32
A Captive Marketp. 35
Decades of Battlep. 39
The Crowded Classroomp. 41
Pizza and Other Educational Valuesp. 44
Keep Drugs in Schoolsp. 47
A Pattern of Abusep. 49
The Critics Take a Powderp. 50
Seizing the Momentp. 51
High-Tech Hucksters Go to Schoolp. 53
Connections Plugs Inp. 54
Principles, Even Abstract Ones, Die Hardp. 56
Sanitizing the Shillp. 58
Tax Assessors Get an Educationp. 60
Shut Out of New Yorkp. 61
Open Warfare in Californiap. 63
Advertisers Sold Power over Studentsp. 66
The Hidden Persuadersp. 67
Behind the Educational Facadep. 69
Class in the Classroomp. 71
The Expensive Education of Mr. Whittlep. 73
The Low Life of High Techp. 75
Schools for Profit: Follow the Yellow Brick Roadp. 77
Same Old Tune, Same Old Criticismp. 79
The Mythical Crisisp. 80
The Master Mythp. 82
Enter the Traveling Salesmenp. 83
First Take Twelve Minutes, Then the Whole Schoolp. 85
Dark Days for Edisonp. 89
EAI--Founded on Fantasyp. 96
Privatization Works Its Wondersp. 98
Trouble in the Classroomp. 103
Born-Again Saviorp. 106
Reaping Education's Nonexistent Financial Bountyp. 109
Private School Vouchers: A False Choicep. 117
We've Been Therep. 119
The Other Choice--Public School Choicep. 120
The Milwaukee Voucher Experiment--Success Without Resultsp. 121
An Unpopular Reformp. 124
The Apparatus of the Rightp. 126
Business Unlocks the Doorp. 130
Confusion on the Leftp. 135
The Market Mythp. 137
Separate and Unequalp. 140
Old-Time Religionp. 145
Reform Without Contentp. 149
Charter Schools: The Smiling Face of Disinvestmentp. 151
Prairie Fire Reformp. 153
A Curriculum-Free Franchisep. 155
An Attempted Evaluationp. 156
Real World Problemsp. 158
Watching the Moneyp. 160
The Demonizing of Teachersp. 161
Edventures in Exploitationp. 162
Storefront Educationp. 165
The Public Debate and the Real Onep. 166
What the Market Can't Providep. 169
A Reform That Worksp. 170
The Hidden Agendap. 172
The Experience with Privatizationp. 174
The High Cost of the Free Marketp. 175
The New Separatismp. 176
A Natural Self-Interestp. 178
The Deteriorating Physical and Economic Infrastructurep. 180
The Real Bottom Linep. 182
Appendixp. 185
Notesp. 191
About the Book and Authorp. 217
Indexp. 219
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780813391397
ISBN-10: 0813391393
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 239
Published: 22nd August 2001
Publisher: Taylor & Francis Inc
Country of Publication: US
Dimensions (cm): 23.5 x 15.9  x 1.3
Weight (kg): 0.33
Edition Number: 1