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Giants of Enterprise : Seven Business Innovators and the Empires They Built - Richard S. Tedlow

Giants of Enterprise

Seven Business Innovators and the Empires They Built


Published: 1st July 2003
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Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

. George Eastman and his invention of the Kodak camera;

. Thomas Watson of IBM;

. Henry Ford and his automobile;

. Charles Revson and his use of television advertising to drive massive sales for Revlon;

. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

. Andrew Carnegie and his steel empire;

. Sam Walton and his unprecedented retail machine, Wal-Mart.

One of the top ten business books of 2001 -- Business Week
"From Richard Tedlow's insightful group portrait of seven American entrepreneurs...a rough formula for titanhood can be deduced." -- Atlantic Monthly

Introduction: The Big Picturep. 1
The Rise of Global Economic Power
Andrew Carnegie: From Rags to Richestp. 19
George Eastman and the Creation of a Mass Marketp. 72
Henry Ford: The Profits and the Price of Primitivismp. 119
The Heart of the American Century
Thomas J. Watson Sr. and American Salesmanshipp. 187
Charles Revson and Revlon: Consumer Packaged Goods and the Television Revolutionp. 247
Our Own Times
Sam Walton: All-Americanp. 315
Robert Noyce and Silicon Valley: Toward a New Business Worldp. 367
Conclusion: Progress and Profitsp. 421
Notesp. 439
Bibliographical Essayp. 501
Indexp. 503
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780066620367
ISBN-10: 0066620368
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 544
Published: 1st July 2003
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 20.3 x 13.5  x 30.5
Weight (kg): 0.49