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Get to No 1 on Google in Easy Steps : Fast Track to the Top : In Easy Steps - Ben Norman

Get to No 1 on Google in Easy Steps : Fast Track to the Top

In Easy Steps

Paperback Published: 28th February 2012
ISBN: 9781840785333
Number Of Pages: 192

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Did you know that if your website is not in the top
listings of Google you could be potentially losing over
70% of your total online market? Scary isn't it?
Get to #1 on Google in easy steps will carefully walk you
through the processes of marketing a website on Google.
Regardless of your level of skill you will be able to
make positive changes to your website enabling it to
enter and climb to the top of the rankings of Google.
This is invaluable information for all website owners as
1st page listings in Google are highly sought after. They
are responsible for generating huge quantities of
targeted traffic and revenue.
This book contains specific information on how to
identify the keywords being searched for, and how to
identify niche markets with little or no competition. It
then goes on to show how to implement the keywords into
your website making it highly relevant. There is also
extensive information on improving existing Google
positions and keeping ahead of your competition.

Introduction to Googlep. 7
Welcome to Googlep. 8
How Google Worksp. 9
Getting to Google's Heartp. 10
Why is Google so Important?p. 11
Why Not Just Pay Per Click?p. 12
What is Organic SEO?p. 13
The World as Google Sees itp. 14
Personalized Searchp. 15
Ethical Optimizationp. 16
Free Essential Tools and Servicesp. 17
The Google Toolbarp. 18
Backward Link Checkerp. 20
Cached Pages Checkerp. 21
Google Accountp. 22
Google Webmaster Toolsp. 23
Google Site Mapsp. 24
Google Analyticsp. 25
Linkdexp. 26
Google Keyword Toolp. 29
Wordtrackerp. 30
Choosing Your Keywordsp. 31
Importance of Keywordsp. 32
Using Multiple Keywordsp. 33
Choosing Your Keywordsp. 34
Don't Copy, be Uniquep. 38
Find Your Nichep. 39
Don't Use Stop Wordsp. 40
Long Tail Keywordsp. 41
Common Mistakesp. 42
Keyword Selectionp. 43
Using Keywords Effectivelyp. 44
Know Your Competitionp. 45
Who is Your Competition?p. 46
What Keywords do They Use?p. 47
Who do They Have Links From?p. 49
Competitor Positionsp. 50
How Optimized are They?p. 51
How to Top the Competitionp. 54
Setting up Your Websitep. 55
Domain Name Choicep. 56
Hostingp. 58
Validation and Accessibilityp. 60
Page and File Namesp. 62
Redirectsp. 64
Cascading Style Sheetsp. 66
Dynamic Sites and Pagesp. 68
Avoiding Framesp. 69
Do's and Don'tsp. 70
Breadcrumb Trailp. 71
Bloggingp. 72
RSS Feedsp. 74
Designing for Googlep. 75
Searches Not Search Enginesp. 76
Be Uniquep. 77
Website Themep. 78
Content is Kingp. 79
Header Tagsp. 80
Alt Tagsp. 81
Structure Your Pagep. 82
Meta Tagsp. 84
Page Titlesp. 85
Meta Descriptionp. 86
Meta Keywordsp. 87
Use Your Keywordsp. 88
Body Textp. 89
Nofollowsp. 90
Optimizing Your Websitep. 91
How it Wasp. 92
How it is Nowp. 93
Don't Optimize for Your Domain Namep. 94
Analyzing Your Websitep. 95
Optimizing Your Websitep. 98
Spammingp. 99
Do's and Don'tsp. 100
Let Google Know You are Therep. 101
Submitting Your Websitep. 102
Linking into Googlep. 103
Creating Your Sitemapp. 104
Google Sitemap Submissionp. 105
Linking to Your Successp. 107
Why Links are Importantp. 108
PageRankp. 109
Types of Linkp. 110
Deep Linksp. 112
Spammingp. 113
Internal Linkingp. 114
Finding Linksp. 116
How to Request Linksp. 118
Resource Pagep. 120
Let the Links Come to Youp. 121
Links You Needp. 122
Get the Most From Your Linksp. 123
Directory Linkingp. 124
Effective Articlesp. 126
Buying Linksp. 128
Online PRp. 129
Forumsp. 130
Monitoring Your Resultsp. 131
Checking Your Web Statisticsp. 132
Using Google Analyticsp. 134
Running Ranking Reportsp. 137
Analyzing Ranking Reportsp. 141
Site Analysisp. 142
Link Analysisp. 143
Competition Analysisp. 147
Keeping Up to Datep. 148
Adding New Pagesp. 149
Removing Contentp. 150
Supplemental Indexp. 151
Google Display Variationsp. 152
Google AdWordsp. 153
What is Google AdWords?p. 154
What are the Benifits?p. 155
Setting up Your Accountp. 156
Creating Your First Campaignp. 158
Writing the Perfect Adp. 161
URLsp. 162
Keyword Researchp. 163
Match Typesp. 164
Creating an Ad Groupp. 166
Billingp. 168
Test and Measurep. 169
Landing Pagesp. 170
Conversion Trackingp. 171
Split Testingp. 174
Monitoring Your Resultsp. 177
Google Placesp. 179
What is Google Places?p. 180
Adding a Single Listingp. 181
Adding a Multiple Listingp. 185
Claiming an Existing Listingp. 186
Web 2.0p. 187
What is Web 2.0?p. 188
Hubs and Lensesp. 189
Social Bookmarkingp. 190
Wikisp. 192
Twitterp. 193
Video Sharingp. 194
Photo Sharingp. 196
Social/Business Networkingp. 197
Facebookp. 198
Google+p. 199
Bloggingp. 200
Extra Helpp. 201
Hiring a Specialistp. 202
Getting Free Advice and Helpp. 204
Google's Sandboxp. 205
Google's Trustrankp. 206
Glossaryp. 207
Indexp. 211
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781840785333
ISBN-10: 1840785330
Series: In Easy Steps
Audience: General
Format: Paperback
Language: English
Number Of Pages: 192
Published: 28th February 2012
Publisher: In Easy Steps Limited
Country of Publication: GB
Dimensions (cm): 22.7 x 18.6  x 1.27
Weight (kg): 0.47
Edition Number: 3
Edition Type: Revised

Earn 42 Qantas Points
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