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Get Back In The Box : Innovation From The Inside Out - Douglas Rushkoff

Get Back In The Box

Innovation From The Inside Out

Paperback Published: 30th January 2007
ISBN: 9780060758707
Number Of Pages: 336

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Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed.

Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up.

Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

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"Get your highlighters out! There's a worldchanging idea on each and every page." -- Seth Godin, author of All Marketers are Liars

Prefacep. ix
Introduction: Renaissance Nowp. 1
The Nature of Technologyp. 21
The Networked Realityp. 41
Social Currency: What People Really Value, and Whyp. 78
The Play is the Thing: Following the Funp. 107
Back in the Boxp. 152
Open Source Everythingp. 195
Call and Response: Answering Real Needsp. 230
Epilogue: The New Renaissance Personp. 270
Notesp. 279
Bibliographyp. 299
Acknowledgmentsp. 303
Indexp. 305
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780060758707
ISBN-10: 0060758708
Audience: General
Format: Paperback
Language: English
Number Of Pages: 336
Published: 30th January 2007
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 20.3 x 13.5  x 2.1
Weight (kg): 0.25
Edition Type: New edition