Reprint of a classic and hard-to-find book originally published in 1971.
Conceived, written and designed by Swiss master Josef Müller-Brockmann - one of the 20th century's greatest graphic designers.
A seminal study of the genealogy of the modern poster from the late 19th century to the 1970s.
Richly illustrated with an outstanding archive of 291 images selected by Müller-Brockmann, accompanied by his intriguing insights into composition, function and style.
Preserves the design, layout and concept of the landmark original edition.
About the Authors
Josef Muller-Brockmann (1914-96) was a leading authority on graphic design and a master poster designer. His work is characterized by minimalist clarity and intense composition. Based in Zurich, he lectured extensively and was the author of many books, among them the hugely influential Grid Systems in Graphic Design (1989).
Shizuko Muller-Brockmann (b.1934) worked with her husband on a number of projects and was lecturer in Visual Design at Kyoto Kyoiku University. She also worked as a freelance graphic designer throughout her career.
'According to the Muller-Brockmans, a poster 'should inform, stimulate, activate, expound, query, provoke, convince.' While modern posters may not live up to these ambitions, this book certainly does.' (Francesca Gavin, Blueprint) 'Defends poster art against accusations of being easy and accessible by making the point that a mass-communications brief is more difficult to satisfy than the solitary artist's need for self-expression.' (Stephen Bayley, Independent) 'A design classic.' (The Times) 'A fascinating journey through the glory days of that most inescapable method of visual communication...There's arresting imagery on almost every page.' (Independent)
Introduction; The character and function of the posters; The laws of poster-designing; The early history of poster; The illustrative poster; The objective-informative poster; The constructive poster; The experimental poster; The series poster; Present trends; Future aspects; List of artist; Bibliography
For Grades: 8+
Number Of Pages: 244
Published: 31st May 2004
Publisher: Phaidon Press Ltd
Country of Publication: GB
Dimensions (cm): 25.0 x 25.3
Weight (kg): 1.27
Edition Number: 1
Edition Type: New edition