In GENEROUS WEALTH: How To Make More Money By Giving It Away And By Helping Others, Seth Coyne includes real world examples of strategies that can help your business establish a reputation as a generous, helpful company that deserves the loyalty of its customers.
Read this book and prepare to learn things like:
-The unconventional "advertising" strategy that helped a store in Las Vegas gain national recognition and increase revenue by 400% in just a few years
-A major reason why a popular media company is able to add $2.2 billion in annual profit
-The secret that politicians like Donald Trump and Bernie Sanders understand... and what it means for your business
-The advertising campaign that generated loads of goodwill for an energy drink brand while also raising $279,061.60 for charity
-And so much more!
P.S. Many of these strategies also work for employees trying to build a strong personal brand.