The future is not what it used to be. In this volatile era, with the world changing at a rapid rate, people are more anxious than ever about what lies ahead.
Will relentless consumerism end up destroying our planet? Or can science and technology allow us to innovate our way out of trouble? Perhaps a greater social consciousness and community-based living will take over — or, conversely, the competition for limited resources may result in everyone fighting for themselves.
Using these 'four seeable futures', Richard Watson and Oliver Freeman invite us to critically examine the risks and opportunities to come. They discuss the key factors and trends that led them to develop these scenarios, guiding us to a greater awareness of longer-term issues and decisions, and empowering us not only to adapt to what might happen but also to shape our future and generate change.
It's impossible to know for certain what the future holds, but we can remove some of its surprises by engaging in a meaningful debate about the choices we face now. This book shows us how.
About the Author
Richard Watson is an author, speaker and consultant who helps individuals and organizations to think ahead, with a particular emphasis on scenario planning. He is the founder of nowandnext.com, a website that documents global trends, and is co-founder of Strategy Insight, a scenario planning consultancy. His clients have included, among others, IBM, McDonald's, PriceWaterhouseCoopers, Virgin, Department of Education, Public Libraries NSW, Ikea, Toyota, Coca-Cola and PepsiCo. Richard also writes for a number of business publications worldwide, including Fast Company (US), Future Orientation (Denmark), and Retail Banking Review (Australia). Richard was born in the UK and divides his time, rather unsuccessfully, between London and Sydney. Apart from two future minds (aged 8 and 10), his other interests include old cars, old wine, and fixing things in sheds.
`The new classic of scenario planning' -- Adam Kahane `An intelligent and thought-provoking read' * Yen * `Reads like a slick business lecture but also draws on such diverse sources as E.M. Forster and Blaise Pascal.' * The Age * `Gaze into this crystal ball.' * Qantas magazine * `A rich, provocative, imaginative, and rigorous guide to thinking about the future' -- Peter Schwartz, futurist and co-founder of the Global Business Network `Thought-provoking glimpses into the future of humankind, with practical advice for uncovering and evaluating the most realistic visions of that future.' -- Curt Stager, author of Deep Future: the next 100,000 years of life on Earth `In 2040, shops will talk to you before you even enter them. Your reputation will precede you like a criminal record and the world you move through will be covered in smart dust ... If you want to know more about what life will be like in 2040, this analysis of four major scenarios [is] highly readable, entertaining, thought-provoking and full of informed forecasts it would be foolish to ignore.' -- Caroline Baum
Number Of Pages: 330
Published: 4th July 2013
Publisher: Scribe Publications
Country of Publication: AU
Dimensions (cm): 21.0 x 13.5 x 2.5
Weight (kg): 0.35
Edition Number: 1
Edition Type: New edition