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Fundraising Management : Analysis, Planning and Practice - Elaine Jay

Fundraising Management

Analysis, Planning and Practice

Hardcover Published: 19th February 2004
ISBN: 9780415317016
Number Of Pages: 347

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This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as acting as a useful tool for the practical side of planning fundraising campaigns.
Topics covered include:
* Individual giving
* Trusts and foundations
* Corporate fundraising
* Direct marketing
* Community marketing
* Campaign Integration
The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management.
A truly groundbreaking new text in this area, "Fundraising Management" is essential reading for students of fundraising and nonprofit professionals alike.

Industry Reviews

'A serious book by serious authors. The academic rigour of its analysis and thinking is underpinned by the most comprehensive research. At the same time, Fundraising Management is eminently readable and is crammed full of practical tools and models. Required reading for anyone who is or who aspires to be a senior fundraising manager.' - Giles Pegram, Director of Fundraising, NSPCC

The History and Development of Fundraising Practice
The Fundraising Planning Process
Fundraising Planning: The Fundraising Audit
Marketing Research for Fundraising
Strategic Planning: The Fundraising Plan
Fundraising From Individuals
Understanding Giving
Donor Recruitment
Donor Development
Major Gift Fundraising
Planned and Legacy Giving
Community Fundraising
Corporate/Trust Fundraising
Corporate Fundraising
Trust/Foundation Fundraising
Branding and Campaign Integration
Critical Issues in Fundraising
The Rise of New Electronic Channels
Outsourcing - Agency/Consultancy Support
Benchmarking and Metrics
Legal and Ethical Aspects of Fundraising Management
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415317016
ISBN-10: 0415317010
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 347
Published: 19th February 2004
Country of Publication: GB
Dimensions (cm): 25.25 x 17.78  x 2.16
Weight (kg): 0.87
Edition Number: 1

Earn 1132 Qantas Points
on this Book