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Fund Raising and Public Relations : A Critical Analysis - Kathleen S. Kelly

Fund Raising and Public Relations

A Critical Analysis

Hardcover Published: 13th May 1991
ISBN: 9780805809435
Number Of Pages: 552

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This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly, without an academic home and with few general theories to guide practitioner behavior. This book theoretically grounds fund raising and develops a theory that provides a fuller understanding of one of the fastest growing occupations in the nonprofit sector.

Communicationp. ii
Prefacep. xi
A Critical Analysis of Fund Raising An Overview of the Bookp. 1
The Problem Prompting the Book A New Function Taking On Increased Importancep. 37
Current Perspectives Of Fundraising: Confusing Definitionssporadic Research, And Mythsp. 77
A Critical Analysis of Definitions Related to Fund Raisingp. 79
An Analysis of the Body Of Knowledge: a Need for Researchp. 107
Myths and Misinterpretation Of The Fund-Raising Functionp. 131
Systems Theory And Autonomyapproaching Fund Raisingfrom A Macroperspectivep. 171
Systems Theory Charitable Organizations And Their Environmentsp. 173
Institutional Autonomyp. 211
Autonomy and The Three Sources of Giftsp. 235
Three Cases Studies on Autonomyp. 283
Shifting The Public Relationsparadigm: Approachingfund Raising From Adifferent Perspectivep. 303
The Fund Raiser in ABoundary Rolep. 305
Fund Raising as a Specialization Of Public Relationsp. 329
Corporate Public Relations A Precedentp. 355
Using Public Relations Theoriesas Analytical Tools Forexplaining Fund Raisingp. 379
Four Models of Fund Raisingp. 381
Measuring the Effectiveness Of Fund Raisingp. 425
Presuppositions About Fund Raisingp. 457
A Theory Of Donor Relationsconclusions And Directionsfor Future Researchp. 487
Conclusions and Directions For Future Researchp. 489
Referencesp. 513
Author Indexp. 527
Subject Indexp. 533
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805809435
ISBN-10: 0805809430
Series: Rochester Symposium on Developmental Psychopathology
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 552
Published: 13th May 1991
Country of Publication: US
Dimensions (cm): 23.57 x 16.41  x 3.61
Weight (kg): 0.98
Edition Number: 1