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From Monopoly to Competition : The Transformations of Alcoa, 1888-1986 - George David Smith

From Monopoly to Competition

The Transformations of Alcoa, 1888-1986

Hardcover

Published: 26th August 1988
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Over the past century, Alcoa has developed from a small entrepreneurial venture to a giant corporation; from a one-dimensional, owner-managed firm to a complex managerial bureaucracy; from a domestic company to a multinational enterprise. In the process, Alcoa survived a difficult transition from its long-held position as a monopolist (of aluminum production) to its current status as a firm operating in highly competitive international markets. This book presents Alcoa's history, from its beginnings as a speculative venture seeking to exploit an untested technology, through its rise to become the most successful monopoly in American history. By World War II, no other American corporation had developed its industry's markets more dramatically and then dominated them more completely. The book analyzes the undoing of Alcoa's monopoly by war and antitrust, as well as how Alcoa adapted to evolving forms of competition.

'... Smith has written a fascinating and thorough history of a major US company ...' Ambix

List of charts
List of tables
List of photographs
Editor+s preface
Author+s preface
Note on the corporate name
Invention and entrepreneurship: the electrolytic process and the establishment of The Pittsburgh Reduction Company
Alcoa in context: the rise of the complex corporation
Building a big business: markets, strategy, and structure through the First World War
Alcoa comes of age: organization, innovation, and labor from the Roaring 20s through the Great Depression
Undoing the monopoly: the Second World War and Learned Hand
Alcoa+s +splendid retreat+: the rise of the aluminium oligopoly, 1947+1957
Magee, Close, and Harper: covering the world in aluminium, 1958+1970
Responses to a changing world
Appendices
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780521352611
ISBN-10: 0521352614
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 592
Published: 26th August 1988
Publisher: CAMBRIDGE UNIV PR
Country of Publication: GB
Dimensions (cm): 23.72 x 15.75  x 4.14
Weight (kg): 1.07