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From Battlefield to Boardroom : Winning Strategies for Today's Global Business - D. Laurie

From Battlefield to Boardroom

Winning Strategies for Today's Global Business

By: D. Laurie

Hardcover Published: 6th August 2001
ISBN: 9780333949900
Number Of Pages: 192

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Strategies, well crafted and boldly executed, are the lynchpin of a successful company. Many successful business strategies have their genesis on one of history's battlefields. In this his latest book, best-selling strategy author Dennis Laurie depicts crucial battles through history, describing the key military strategies and their application to the business world. Vivid depictions of those modern day companies that have already begun executing these military orientated strategies such as Microsoft, Nike, Disney and Amazon.com make this book a stimulating read for those Senior Executives and MBA students seeking fresh inspiration.

'Dennis Laurie has delivered another engaging and insightful look at managing in and increasing global marketplace. Management strategy contrasted against a backdrop of history's great battlegrounds makes for fascinating reading.' - Bryan Bergsteinsson, Group Vice President and General Manager, Lexus division of Toyota Motor Sales USA, Inc. 'A great read for anyone who is involved in developing strategies and tactics. This book, in a very compelling manner, depicts complex ideas regarding strategic applications. Dr Laurie melds the theoretical and practical in an entertaining yet thoughtful manner. Highly recommended as a way to enable anyone...to have a win-win approach to their business!' - Tom Orbe, Vice President and General Manager, Infiniti Division of Nissan North America, Inc. 'War and global business competition have much in common: the struggle for existence and dominance, the mobilization of human and capital resources, and especially the setting of strategy. Using abundant examples from history, From Battlefield to Boardroom brings winning military strategies to today's business arena. The book should be of great value to corporate strategists around the world.' - Setsu Mori, LA Bureau Chief, The Nikkei Newspapers

Acknowledgments
Prologue
Reconnaissancep. 1
"Annihilate the Red Army of Coca-Cola"p. 9
Strategyp. 18
Tora! Tora! Tora!p. 46
Patton's Morocco Initiativep. 63
Moses' Hebrews in Sinaip. 77
Desert Stormp. 98
United States-England-Russiap. 118
Napoleon's Russian Invasionp. 146
Spartans at Thermopylaep. 163
Sherman's March through Georgiap. 177
Vietnamp. 191
Black Hawks Down!p. 204
Debriefingp. 227
Maxims and Quotesp. 239
Notesp. 247
Bibliographyp. 255
Indexp. 258
About the Authorp. 264
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780333949900
ISBN-10: 0333949900
Series: Winning Strategies for Today's Global Business
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 192
Published: 6th August 2001
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6  x 2.54
Weight (kg): 0.39
Edition Number: 1