As it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences.
"From A to "investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of the Web.
Contributors: Sarah J. Arroyo, CSU Long Beach; Jennifer L. Bay, Purdue U; Helen J. Burgess, U of Maryland, Baltimore County; Michelle Glaros, Centenary College of Louisiana; Matthew K. Gold, NYCC of Technology; Cynthia Haynes, Clemson U; Rudy McDaniel, U of Central Florida; Colleen A. Reilly, UNC, Wilmington; Thomas Rickert, Purdue U; Brendan Riley, Columbia College Chicago; Sae Lynne Schatz, U of Central Florida; Bob Whipple, Creighton U; Brian Willems, U of Split, Croatia.
"From A to is a marvelous conception-notably good, in essay after essay, at constructing and mining a developmental history of web technologies. Bradley Dilger and Jeff Rice have assembled a remarkably thoughtful community of thinkers." -Stuart Muolthrop, University of Baltimore
Introduction: Making a Vocabulary for
Bradley Dilger and Jeff Rice
1. Tarrying with the : The Emergence of Control through Protoco
2. : Exploring Rhetorical Convergences in Transmedia Writing
Sarah J. Arroyo
3. alt: Accessible Web Design or Token Gesture?
Colleen A. Reilly
5. A Style Guide to the Secrets of
6. An Accidental Imperative: The Menacing Presence of
7. The Evil Tags, and : Two Icons of Early HTML, and Why Some People Love to Hate Them
8. ing Representations of the Web
9. Breaking All the Rules: Using to Create Space in Online Writing Environments
Matthew K. Gold
10. Body on : Coding Subjectivity
Jennifer L. Bay
11. : "Invisible" Code and the Mystique of Web Writing
Helen J. Burgess
12. From Cyberspaces to Cyberplaces: , Narrative, and the Psychology of Place
Rudy McDaniel and Sae Lynne Schatz
13. ing the Grid
Afterword. : Casuistic Code
Number Of Pages: 296
Published: 29th November 2010
Publisher: University of Minnesota Press
Country of Publication: US
Dimensions (cm): 21.59 x 13.97
Weight (kg): 0.32