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Fresh Cut Flowers : An Expert Guide to Selecting and Caring for Cut Flowers - Gregory Milner

Fresh Cut Flowers

An Expert Guide to Selecting and Caring for Cut Flowers

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This is the book the flower industry has been waiting for. Everyone loves fresh flowers, and this book presents the finest details about how to grow them; how to cut them; how to care for them; and, how to preserve them and in fact, the book is filled to the brim with all kinds of information that deals with every imaginable aspect of fresh cut flowers.

Anyone who has a passion for gardening and fresh flowers or those who simply like to dabble in their garden will adore delving into the mind of the fresh cut flowers guru, Gregory Milner.

Filled with illustrations and magnificent coloured pictures; new ideas about fresh cut flowers; how to (or not to) handle fresh cut flowers; and, explanations, ideas, the history of fresh cut flowers, etc, this is going to be a 'must have' for students of floristry, for florists, for garden buffs... in fact for everyone who loves their garden and fresh flowers.

Fresh Cut Flowers is the ultimate handbook for florists, floral artists and anyone who loves cut flowers. It is also an informative resource for florists-in-training, brides who are planning their wedding flowers, and business owners who would like their offices decorated with floral arrangements.

Included is a complete A-Z directory of all cut flowers that last five or more days. This directory contains comprehensive advice about care and handling, general usage, and wedding or corporate use for each type of flower. Topics such as cut flower life span, color availability, growing conditions, and history are also covered.

For amateurs and enthusiasts, this book covers topics such as:

  • Identifying and selecting the freshest cut flowers
  • How to achieve the maximum life span for purchased flowers, using recommended care and handling techniques
  • Creating basic arrangements using flowers, vases, and floral sundry products
For professionals in the floral industry, this book covers topics such as:
  • Operating a floral business: purchasing stock, customer expectations, commercial care and handling of flowers, cool room/refrigerator usage
  • Working with wedding clients: selecting appropriate flowers for bridal arrangements, consulting and cost estimation, contracting bouquets with bridal gowns
  • Working with business clients: selecting flowers for corporate decorating, delivery and mid-week visits, and creating designs for office environments
About the Author

Gregory Milner is a world-renowned florist and the principal of Marjorie Milner college, which was founded by his mother in 1946. His college is the largest provider of floristry apprentices nationally, and is also the longest running floristry trainer in Australia. Greg’s college also recruits and trains international students.

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Simple knowledge

Perth, AU

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Brilliant book

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Absolutely love this book. Beautifully presented and informative.

Thornlie

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Fresh Cut Flowers

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Introduction 
Chapter 1: Understanding Plants & Flowers
Chapter 2: Purchasing Cut Flowers
Chapter 3: Caring for Cut Flowers 
Chapter 4: The Basics of Flower Arrangement
Chapter 5: Flower Retails, Weddings & Corporate Decorating 
Chapter 6: A-Z Directory of Cut Flowers 
Common Names Index 
Botanical names Index

ISBN: 9780980369878
ISBN-10: 0980369878
Series: JOJO PUBLISHING
Audience: General
For Ages: 14+ years old
For Grades: 9 - 12
Format: Hardcover
Language: English
Number Of Pages: 342
Published: 6th April 2011
Country of Publication: AU
Dimensions (cm): 28.58 x 22.86  x 2.54
Weight (kg): 1.75
Edition Number: 1