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Freelance copywriting : Writing Handbooks - Diana Wimbs

Freelance copywriting

Writing Handbooks

Paperback Published: 1st May 2007
ISBN: 9780713648225
Number Of Pages: 164

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This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and journalists, can learn more about this lucrative line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign development as well as practical aspects of freelance work such as handling invoices and organising your workload.

Industry Reviews

'Once you understand the tricks of the trade, copywriting can be a fascinating form of writing - and one more highly paid than most. Diana Wimbs explains how it is done, and also shows how to find clients and to grow your own copywriting business.' Writing Magazine (September 2007)

Introductionp. 1
Great Openingsp. 4
First Stepsp. 12
The Art (and Science) of Persuasionp. 27
The Tools of Persuasionp. 43
Tackling the Briefp. 62
Concepts and Creative Techniquesp. 73
Style, Structure and Revisionp. 88
In Other Words . . . 'Plain English' Writingp. 111
Getting in the Moneyp. 122
A Sample Campaign to Inspire Youp. 136
Indexp. 151
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780713648225
ISBN-10: 0713648228
Series: Writing Handbooks
Audience: BAC
Format: Paperback
Language: English
Number Of Pages: 164
Published: 1st May 2007
Country of Publication: GB
Dimensions (cm): 21.6 x 14.1  x 1.0
Weight (kg): 0.24
Edition Number: 1