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Franchising and Licensing : Two Ways to Build Your Business - Sherman

Franchising and Licensing : Two Ways to Build Your Business

By: Sherman


Published: January 1991
RRP $72.95
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Highly acclaimed as the ideal practical business planning guide for early-stage growing companies, Franchising & Licensing has spearheaded the success of thousands of new companies. Now, this well-known resource is updated and expanded to include the latest trends in franchising, licensing, and related growth strategies.

Preface to the Second Editionp. ix
Preface to the First Edition: Current Trends in Franchisingp. xi
Acknowledgmentsp. xv
Management Systemsp. 1
The Foundation of Franchisingp. 3
Operations and Trainingp. 15
Developing System Standards and Enforcing Quality Controlp. 35
Legal and Strategic Issuesp. 61
Regulatory Issuesp. 63
Compliancep. 101
Structuring Franchise Agreements, Area Development Agreements, and Related Documentsp. 119
Protecting Intellectual Propertyp. 153
Managing Disputesp. 181
Sales and Marketing Strategiesp. 209
Developing Sales and Marketing Plansp. 211
Taking Your Franchise Program Overseasp. 237
Financial Strategiesp. 247
Business and Strategic Planning for the Growing Franchisorp. 249
Raising Growth Capital for Emerging Franchisorsp. 263
The Role of the Chief Financial Officer and Related Financial and Administrative Management Issuesp. 287
Special Issues in Mergers and Acquisitionsp. 319
Managing the Renewal and Transfer Processp. 331
Licensing and Other Alternatives to Franchisingp. 345
Strategic and Structural Alternatives to Franchisingp. 347
Structuring Licensing Programs and Agreementsp. 363
Joint Ventures and Strategic Alliancesp. 389
Resource Directoryp. 403
Indexp. 431
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780814450246
ISBN-10: 0814450245
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 250
Published: January 1991
Publisher: Amacom
Country of Publication: US
Dimensions (cm): 24.1 x 15.9  x 3.3
Weight (kg): 0.67