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Fragrance : The psychology and biology of perfume - Steve Van Toller

Fragrance

The psychology and biology of perfume

By: Steve Van Toller (Editor), George H. Dodd (Editor), S. van Toller (Editor)

Hardcover

Published: 31st January 1993
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This book builds on and extends the previous book: Perfumery: the psychology and biology of fragrance. Thus, a large part of the book reviews the latest evidence on olfaction research which is relevant to the study of perfumery psychology.

`Particularly notable across the chapters is the multidisciplinary awareness of the researchers. This book provides a useful `state of the art' of the psychology of olfaction.' International Journal of Aromatherapy `This excellent volume contains the papers delivered at the Second International Conference on the Psychology of Perfumery, held in England two years ago...all the papers are by researchers with impressive credentials in the field of fragrance research and application. What's more, all are highly readable...this is a very valuable book for any serious student of fragrance and its role in every day life.' Happi

Preface
Acknowledgements
List of Contributors
Introductionp. 1
The psychology of personality and aestheticsp. 7
Olfactory hedonics in infants and young childrenp. 27
The semiotic relevance of human olfaction: a biological approachp. 37
Aging and the sense of smell: potential benefits of fragrance enhancementp. 51
Mammals and semiochemicalsp. 63
Human Semiochemicalsp. 69
Individual differences in olfactory abilityp. 91
From moods to molecules: the psychopharmacology of perfumery and aromatherapyp. 113
The use of odour in the study of emotionp. 143
Cognitive and non-cognitive effects of odour exposure: electrophysiological and behavioral evidencep. 161
Olfactory evoked potential activity and hedonicsp. 175
The brain and the sense of smell: can we begin to make sense of cortical information after an odour has been received?p. 195
Psychophysiological studies of fragrancesp. 221
Perfume classification: a new approachp. 229
The typography of perfume advertisingp. 243
The effect of social and economic changes and trends in fashion and their effects on international perfumery marketingp. 261
Perspectives in aromatherapyp. 277
The anthropology of smell and scent in ancient Egypt and South American shamanismp. 287
Referencesp. 303
Subject indexp. 333
Author indexp. 337
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781851668724
ISBN-10: 1851668721
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 343
Published: 31st January 1993
Publisher: Kluwer Academic Publishers Group
Country of Publication: NL
Dimensions (cm): 23.4 x 15.6  x 2.54
Weight (kg): 1.53