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Four Arguments for the Elimination of Television - Jerry Mander

Four Arguments for the Elimination of Television

Paperback Published: 1st March 1978
ISBN: 9780688082741
Number Of Pages: 384

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A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever.

Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."

Revolutionary Book


Quite simply, I gave up watching TV after reading this book. Very thorough and detailed book about what harm TV is doing to people's minds. Read a book or get out into the garden and give up TV!

Blue Mountains


Four Arguments for the Elimination of Television

5.0 1


The Belly of the Beastp. 13
Adman Manque
Engulfed by the Sixties
The Replacement of Experience
The Unification of Experience
War to Control the Unity Machinep. 29
Advancing from the Sixties to the Fifties
Style Supersedes Content
Television at Black Mesa
The Illusion of Neutral Technology
Before the Arguments: A Comment on Style
The Mediation of Experience
The Walling of Awarenessp. 53
Mediated Environments
Sensory-Deprivation Environments
Rooms inside Rooms
Expropriation of Knowledgep. 69
Direction Education
Motel Education
Adrift in Mental Spacep. 86
Science Fiction and Arbitrary Reality
Eight Ideal Conditions for the Flowering of Autocracy
Popular Philosophy and Arbitrary Reality
Schizophrenia and the Influencing Machine
The Colonization of Experience
Advertising: The Standard-Gauge Railwayp. 115
The Creation of "Value"
Redeveloping the Human Being
Commodity People
Breaking the Skin Barrier
The Inherent Need to Create Need
Buying Ourselves Back
The Delivery System's Delivery System
The Centralization of Controlp. 134
Economic Growth and Patriotic Consumption
The Trickle-Down Theory
Beneficiaries of the Advertising Fantasy
The Effect on Individuals
Flaws in the Fantasy
The Depression Never Ended
Domination of the Influencing Machine
Effects of Television on the Human Being
Anecdotal Reports: Sick, Crazy, Mesmerizedp. 157
Invisible Phenomenon
Dimming Out the Human
Artificial Touch and Hyperactivity
Television Is Sensory Deprivation
The Ingestion of Artificial Lightp. 170
Health and Light
Outdoors to Indoors
Seeking the Light
Serious Research
How Television Dims the Mindp. 192
Television Bypasses Consciousness
Television Is Sleep Teaching
Television Is Not Relaxing
How We Turn into Our Imagesp. 216
Humans Are Image Factories
The Concrete Power of Images
Metaphysics to Physics
Image Emulation: Are We All Taped Replays?
Imitating Media
The Replacement of Human Images by Televisionp. 240
Suppression of Imagination
The Inherent Believability of All Images
All Television Is Real
Scientific Evidence
The Irresistibility of Images
The Inherent Biases of Television
Information Lossp. 263
Bias against the Excluded
Fuzzy Images: The Bias against Subtlety
The Bias away from the Sensory
Images Disconnected from Sourcep. 283
The Elimination of "Aura"
The Bias toward Death
Separation from Time and Place
Condensation of Time: The Bias against Accuracy
Artificial Unusualnessp. 299
Instinct to the Extraordinary
The Bias toward Technique as Replacement of Content
In Favor of "Alienated" Viewing
The Bias to Highlighted Content: Toward the Peaks, Away from the Troughs
The Pieces That Fall through the Filterp. 323
Thirty-three Miscellaneous Inherent Biases
Postscript: Impossible Thoughts
Television Taboop. 347
Acknowledgmentsp. 359
Bibliographyp. 363
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780688082741
ISBN-10: 0688082742
Audience: General
Format: Paperback
Language: English
Number Of Pages: 384
Published: 1st March 1978
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 20.2 x 14.9  x 2.5
Weight (kg): 0.36