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Football in the New Media Age - Raymond Boyle

Football in the New Media Age

Hardcover Published: 25th August 2004
ISBN: 9780415317900
Number Of Pages: 192

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Football in the New Media Age analyzes the impact of media change on the football industry, drawing on extensive interviews with key people in the media and football industry. It examines the finances of the game; the rising importance of rights and rights management in the industry; and attempts by clubs to develop their own media capacity. At the core of the book is an examination of the battle for control of the game as media, business and fans all seek to redefine the sport in the twenty-first century.

Football is rarely out of the headlines, with stories about star players misbehaving, clubs facing financial meltdown, or TV companies battling over broadcast rights dominating much of the mainstream news and current affairs agenda.The impact of the vast amounts of money paid to elite footballers, and the inability of young men to cope with this when combined with their media-fuelled celebrity status, have frequently made headlines.

At the core of this process is the battle to control a game that has exploited its position as a key 'content provider' for new media over the last decade, and this book provides the examiniation and analysis to study this problem.

Introduction: The Game
Football and Television: Game On?
The Digital Revolution: A Whole New Ball Game?
The European Dimension: Power and Influence in New Media Football Markets
Commercialising Celebrity: Player Power and Image Rights
Battle for Control: Football Clubs and New Media Strategy
A League of their Own? The Old Firm and SPL TV
The New World Wide Web of Football: Interactivity and the Fan
Conclusion: The Only Game?
The Media and Football Industry in the 21st Century
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415317900
ISBN-10: 0415317908
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 192
Published: 25th August 2004
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.88  x 1.91
Weight (kg): 0.42
Edition Number: 1

Earn 739 Qantas Points
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