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Football Goes East : Business, Culture and the People's Game in East Asia - Prof. John Horne

Football Goes East

Business, Culture and the People's Game in East Asia

Hardcover Published: 23rd September 2004
ISBN: 9780415318976
Number Of Pages: 288

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Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.

The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.

This broad ranging collection of essays includes:

- Social change and national identity
- Women's football and gender traditions
- Finance and investment in football
- The development of professional football
- Football and the media
- Football Fans, 'hooligans' and soccer supporter culture

Football, Culture, Globalisation
The Business of Football in East Asian Nation States
Strategies for Locating Professional Sports Leagues
The Making of a Professional Football League
Football in the People's Republic of China
Players and Supporters of the East Asian Game
Japanese Football Players and the Sport Talent Migration Business
Football 'Hooligans' and Football Supporters Culture in China
School Sport, Physical Education and the Development of Football Culture in Japan
Government Involvement in Football in Korea
Football, Representation and identity in East Asia After 2002
Football and the South Korean Imagination
Football, Fashion and Fandom
The Banality of Football
Football, Nationalism and Celebrity Culture
Football in East Asia Beyond the Nation State
Her Place in the 'House of Football'
An International Comparison of the Motivations and Experiences of Volunteers at the 2002 World Cup
Globalisation and Football in East Asia
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415318976
ISBN-10: 0415318971
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 288
Published: 23rd September 2004
Country of Publication: GB
Dimensions (cm): 23.93 x 15.49  x 2.06
Weight (kg): 0.56
Edition Number: 1