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Food Nations : Selling Taste in Consumer Societies - Warren Belasco

Food Nations

Selling Taste in Consumer Societies

By: Warren Belasco (Editor), Philip Scranton (Editor)

Hardcover Published: 12th October 2001
ISBN: 9780415930765
Number Of Pages: 320

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"Food is important. There is in fact nothing more basic. Food is the first of the essentials of life, our biggest industry, our greatest export, and our most frequently indulged pleasure," writes co-editor Warren Belasco in the Introduction to the third volume in the Hagley Perspectives on Business and Culture series.
Americans are food-conscious like never before, and consequently, books about food are some of the most popular non-fiction selling today. "Food Nations," however, abandons culinary nostalgia and the cataloguing of regional cuisines to examine the role of food and food marketing in constructing culture, consumer behavior, and national identity. International in scope, this anthology offers a diversity of examples from the discourse of food like the marketing of the California avocado, multiethnic "foodscapes" in Los Angeles, fast food in Berlin's Belle Epoque, the consumption of canned food in France, and the cultural subtext of Gerber baby food.
"Food Nations" collects new essays from the leading scholars in the emerging field of food studies like Sidney Mintz, Donna Gabaccia, and Amy Bentley and offers a rigorous and entertaining history of all that we eat.

"""Food Nations is a cornucopia of fascinating information about why we eat what we eat. There is much in this wide-ranging book to stimulate anyone with an interest in the past, the present, and even the future of food."-Harvey Levenstein, author of "Revolution at the Table "That food and drink are at the very center of the body politic is dramatically enforced in the revelatory collection of essays, unified by the proposition that food is power and power, food. If anyone can doubt that food is as serious a subject as politics or business, let him read any one of these essays and stay amazed."-Betty Fussell, author of "My Kitchen Wars "Food studies is serious business and ""Food Nations is a major contribution to our understanding of the business of food. This meticulously researched book is a most welcome addition to an exciting new field."-Barbara Kirshenblatt-Gimblett, author of "Destination Culture "Until recently, American consumers have limited their concerns about food to additives and pesticides. But to be truly responsible and healthy consumers, they also need to know something about food business, politics, science, history, aesthetics, and traditions."-Nancy Ralph, Director, New York Food Museum "Food keeps scholars honest: clarity is right there on the palate, the plate, and the factory line, and nothing can illustrate better the power of identity, class, and the marketing of nationality better than a pickle, an avocado, a donut, or a tortilla. ""Food Nations treats foods as keys to personal, familial, community, and national identity. Reading the volume's elegant essays makes me hungry for more."-Merry Issacs White, author of "TheMaterial Child

Prefacep. vii
Contexts
Food Matters: Perspectives on an Emerging Fieldp. 2
Food and Eating: Some Persisting Questionsp. 24
The Construction of National Cuisines
Rituals of Pleasure in the Land of Treasures: Wine Consumption and the Making of French Identity in the Late Nineteenth Centuryp. 34
"Eddie Shack Was No Tim Horton": Donuts and the Folklore of Mass Culture in Canadap. 48
Food and Nationalism: The Origins of "Belizean Food"p. 67
The Business of Taste
Inventing Baby Food: Gerber and the Discourse of Infancy in the United Statesp. 92
How the French Learned to Eat Canned Food, 1809-1930sp. 113
Searching for Gold in Guacamole: California Growers Market the Avocado, 1910-1994p. 131
Ethnicity, Class, and the Food Industry
Untangling Alliances: Social Tensions surrounding Independent Grocery Stores and the Rise of Mass Retailingp. 156
As American as Budweiser and Pickles? Nation-Building in American Food Industriesp. 175
Comida sin par. Consumption of Mexican Food in Los Angeles: "Foodscapes" in a Transnational Consumer Societyp. 194
Food and National Politics
Industrial Tortillas and Folkloric Pepsi: The Nutritional Consequences of Hybrid Cuisines in Mexicop. 222
Berlin in the Belle Epoque: A Fast-Food Historyp. 240
Food and the Politics of Scarcity in Urban Soviet Russia, 1917-1941p. 258
Notes on the Contributorsp. 277
Indexp. 280
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780415930765
ISBN-10: 0415930766
Series: Hagley Perspectives on Business and Culture
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 320
Published: 12th October 2001
Country of Publication: GB
Dimensions (cm): 23.47 x 15.34  x 2.24
Weight (kg): 0.57
Edition Number: 1