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Focused Interview - Robert K. Merton

Paperback Published: 1st May 1990
ISBN: 9780029209868
Number Of Pages: 200

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In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

What's psychology?; the nervous system structure and function; sensory processes - an overview; perceptual processes; consciousness; an overview; what is learning?; memory processes; thought and language; themes in development psychology; motivation and emotion; the meaning of personality; functions and characteristics of psychological tests; health, stress and coping; defining and diagnosing abnormal behavior; seeking therapy; social cognition.

ISBN: 9780029209868
ISBN-10: 0029209862
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 200
Published: 1st May 1990
Publisher: Simon & Schuster
Country of Publication: US
Dimensions (cm): 21.4 x 14.0  x 1.5
Weight (kg): 0.3
Edition Number: 1