Fight Global Warming Now

Bestselling author Bill McKibben turns activist in the first hands-on guidebook to stopping climate change, the world's greatest threat Drawing on the experience of Step It Up, a national day of rallies held on April 14, McKibben and the Step It Up team of organizers provide the facts of what must change to save the climate and show how to build the fight in your community, church, or college. They describe how to launch online grassroots campaigns, generate persuasive political pressure, plan high-profile events that will draw media attention, and other effective actions. This essential book offers the blueprint for a mighty new movement against the most urgent challenge facing us today. Bill McKibben is the author of ten books, including "The End of Nature" and "Deep Economy." A former staff writer for "The New Yorker," he writes regularly for "Harper's Magazine" and "The Atlantic Monthly," among other publications.
The Step It Up team are activists Phil Aroneanu, Will Bates, May Boeve, Jamie Henn, Jeremy Osborn, and Jon Warnow. Together, they have organized more than five hundred events to fight global warming. The escalating symptoms of global warming are startling: Hurricane Katrina, a rapidly disappearing Artic, severe droughts and wildfires. Meanwhile, the leading expert at NASA warns that we have only ten years to reverse climate change, and the British government estimates that the financial impact will be greater than the Great Depression and both world wars--combined. It's no longer time to debate global warming, it's time to fight it.
Drawing on the experience of 1,400 Step It Up organizers in all fifty states, Bill McKibben--the author of "The End of Nature" and "Deep Economy"--and the Step It Up team explain how you can build the fight in your community, college, or place of worship. They describe how you can:
--jump-start volunteers with quick, ad hoc actions;
--generate persuasive and meaningful political pressure;
--plan creative events that draw media attention;
--launch grassroots campaigns online; and
--rally diverse groups that all have a stake in the crisis--whether they know it yet or not.
"Fight Global Warming Now" offers the tools, including accesible resources and stories from groups already in action, for your involvement in the mighty new movement that is confronting the most urgent challenge facing us today.
ContentsIntroduction: Step It Up
Make It CredibleMake It SnappyMake It CollaborativeMake It MeaningfulMake It Creative (and Fun )Make It WiredMake It Seductive (to the Media)Afterword: Make It Last Drawing on the experience of 1,400 Step It Up organizers in all fifty states, Bill McKibben--the author of "The End of Nature" and "Deep Economy"--and the Step It Up team explain how you can build the fight in your community, college, or place of worship.