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Fifties Television : THE INDUSTRY AND ITS CRITICS - William Boddy

Fifties Television


Paperback Published: 1st November 1992
ISBN: 9780252062995
Number Of Pages: 304

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Just a few years in the mid-1950s separated the "golden age" of television's live anthology drama from Newton Minow's famous "vast wasteland" pronouncement. Fifties Television shows how the significant programming changes of the period cannot be attributed simply to shifting public tastes or the exhaustion of particular program genres, but underscore fundamental changes in the way prime-time entertainment programs were produced, sponsored, and scheduled. These changes helped shape television as we know it today. William Boddy provides a wide-ranging and rigorous analysis of the fledgling American television industry during the period of its greatest economic growth, programming changes, and critical controversy. He carefully traces the development of the medium from the experimental era of the 1920s and 1930s through the regulatory battles of the 1940s and the network programming wars of the 1950s.

Introductionp. 1
Setting the Stage for Commercial Television
Debating Televisionp. 15
Regulation of the Early Television Industryp. 28
UHF, the Television Freeze, and the Network Monopolyp. 42
The Television Industry in the Early 1950s
Early Film Programming in Televisionp. 65
Live Television: Program Formats and Critical Hierarchiesp. 80
The False Dawn of a Golden Agep. 93
Programs and Power: Networks, Sponsors, and the Rise of Film Programming
The Economics of Television Networkingp. 113
The Hollywood Studios Move into Prime Timep. 132
The New Structure of Television Sponsorshipp. 155
Network Control of the Program Procurement Processp. 168
Crisis and Counterattack, 1958-60
"The Honeymoon Is Over": The End of Live Dramap. 187
TV's Public Relations Crisis of the Late 1950sp. 214
The Critics and the Wasteland: Redefining Commercial Televisionp. 233
The Death of the Networks as Reformist Heroesp. 244
Bibliographyp. 257
Indexp. 287
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780252062995
ISBN-10: 025206299X
Series: Illinois Studies in Communication
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 304
Published: 1st November 1992
Publisher: University of Illinois Press
Country of Publication: US
Dimensions (cm): 23.5 x 15.88  x 2.54
Weight (kg): 0.48