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Fields in Vision : Television Sport and Cultural Transformation - Garry Whannel

Fields in Vision

Television Sport and Cultural Transformation

Paperback Published: 1st October 1992
ISBN: 9780415053839
Number Of Pages: 256

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Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture.
Drawing on archival research, Whannel first charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport - not only in the UK but across the world - in the 1960s. He goes on to examine the implications of this vast and escalating global network during the 1980s by analysing the central role that stars and narratives began to play in television sport, presenting case studies of major contests such as Coe versus Ovett and Decker versus Budd. His study also takes into account one of the more indirect, but no less significant results of international televised sport - the rise of popular fitness chic and the American monopoly of the workout boom of the 1980s.
Fields in Vision explains the development of television sport by linking its economic transformation with the cultural forms through which it is represented, offering a study encompassing not simply the sports world, but our relationship with television and the media industries as a whole.

List of Illustrations
List of Abbreviations
Sport, television and culturep. 1
Institutions, practices and economic relations
National events and the authority of the BBCp. 13
Production practices and professional ideologiesp. 25
BBC v. ITV competitionp. 45
Made for television: sponsorship and the rise of the sports agentp. 67
Sport on television
Analysing television sport: transformations of space and timep. 87
Assemblage and framingp. 104
Stars, narratives and ideologiesp. 121
Cultural transformations
The case of athleticsp. 151
The road to globalisationp. 163
Field of representationsp. 181
Audiences and pleasuresp. 194
Final thoughtsp. 203
Appendixp. 209
Notesp. 211
Bibliographyp. 222
Indexp. 233
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780415053839
ISBN-10: 0415053838
Series: Communication and Society
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 256
Published: 1st October 1992
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6  x 1.37
Weight (kg): 0.36
Edition Number: 1