Feeding the Media Beast

Name: Feeding the Media Beast
Brand: PURDUE UNIVERSITY PRESS
Price: 69.99 AUD
Availability: BackOrder

Essential Rules to Reap Premier Publicity

By: Mark Mathis

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Hardcover | 29 August 2002

At a Glance

Hardcover
240 Pages

Dimensions(cm)
22.86 x 15.88 x 2.54

Hardcover

$69.99

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Everyday millions of people interact with the news media and yet most of them are completely unaware of the rules of the game. The results are predictable: a few benefit from the most powerful marketing force on the planet, some suffer serious damage, others don't maximize their opportunities and the majority of folks are left wondering how they can grab a piece of the publicity prize. Their success (or lack thereof) would be so much different if only they understood the rules of the game they are playing - or having played because they don't know where to begin. This work addresses a fundamental need of all CEO's, marketing directors, politicians and other leaders: ""How can I safely harness the power of the news media to send my message to the public?"". It provides the answer to this question through a powerful methodology that demystifies the media process.

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Public Relations Society & Culture Media Studies Management & Management Techniques Management of Specific Areas Sales & Marketing Management Industry & Industrial Studies Media, Entertainment, Information & Communication Industries

Acknowledgments	p. ix
Introduction: Publicity Simplified	p. 1
The Nature of the Beast	p. 7
The Rules
The Rule of Difference	p. 29
The Rule of Emotion	p. 47
The Rule of Simplicity	p. 67
The Rule of Preparation	p. 87
The Rule of Easy	p. 111
The Rule of Repetition	p. 131
The Rule of Resource	p. 155
The Rule of Invention	p. 179
The Rule of Timing	p. 201
The Rule of Ego	p. 219
The Rule of Balance	p. 241
The Rule of Ambush	p. 263
Epilogue	p. 289
Table of Contents provided by Syndetics. All Rights Reserved.

Feeding the Media Beast

Essential Rules to Reap Premier Publicity

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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