Famous Brand Names and Their Origins

By: Kathy Martin

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Paperback | 1 February 2017

At a Glance

Paperback
192 Pages

Dimensions(cm)
24.6 x 17.2 x 1.27

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Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance, did you know that Velcro comes from velours and crochet, the French words for 'velvet' and 'hook'?

This entertaining book by Kathy Martin explores the stories behind the brands, their names and their founders. Bursting with fascinating facts and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.

About the Author

A keen history buff, Kathy Martin is a writer and editor with more than twenty years of experience in the publishing industry. She is the author of several non-fiction titles, including Who's Who in Women's Historical Fiction which was published by Pen & Sword in 2012, and writes historical fiction as K. E. Martin.

Industry Reviews

"This fascinating and enjoyable book tells the story of around 200 brand names, delving succinctly into their origins and fortunes over time, and makes for a great slice of social history.
Read it for: An engaging collection of brand histories"-- "Your Family History" (2/1/2016 12:00:00 AM)

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