Fair Trade in CSR Strategy of Global Retailers - Renata Nestorowicz

Fair Trade in CSR Strategy of Global Retailers

By: Renata Nestorowicz (Editor), Magdalena Stefanska (Editor)

Hardcover | 19 February 2015

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Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Other Editions and Formats

Paperback

Published: 17th February 2015

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