+612 9045 4394
 
CHECKOUT
Explaining Buyer Behavior : Central Concepts and Philosophy of Science Issues - John O'Shaughnessy

Explaining Buyer Behavior

Central Concepts and Philosophy of Science Issues

By: John O'Shaughnessy (Editor)

Hardcover

Published: 4th June 1992
RRP $251.95
$152.75
39%
OFF
or 4 easy payments of $38.19 with Learn more
if ordered within
This title is not in stock at the Booktopia Warehouse and needs to be ordered from our supplier.
Click here to read more about delivery expectations.

This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.

"Serious readers will find viable and useful fundamentals for understanding and appraising models and other less-structured explanations of buyer behavior....Ideally, all students of marketing, as well as marketing managers, should possess thorough grounding in philosophy and the behavioral sciences; however, frequently time constraints restrict our keeping abreast of developments in those fields as they pertain to marketing. A careful reading of [this book] can do much to close the gap and to serve as a guide for further investigation."--Choice "This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession."--Journal of Macromarketing "Serious readers will find viable and useful fundamentals for understanding and appraising models and other less-structured explanations of buyer behavior....Ideally, all students of marketing, as well as marketing managers, should possess thorough grounding in philosophy and the behavioral sciences; however, frequently time constraints restrict our keeping abreast of developments in those fields as they pertain to marketing. A careful reading of [this book] can do much to close the gap and to serve as a guide for further investigation."--Choice "This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession."--Journal of Macromarketing

1: Marketing Management and the Behavioral Sciences 2: Explanation 3: Causal Explanation 4: Causal Temporal Modes of Explanation 5: Teleological Explanation: Goal Ascription, Reasons, and the Rationality Principle 6: Teleological Explanation: Function Ascription 7: Explanatory Systems of Psychology 8: Explanatory Systems of Sociology 9: Emotion: A Multidisciplinary Approach 10: Understanding Consumer Actions Using Social Science Sensitizing Concepts 11: Philosophical Controversies Underlying Explanatory Systems and Methodologies 12: Research Methodology 13: Choosing Explanatory Theory: Recent Controversies in the Philosophy of Science Discussion Questions Name Index Subject Index

ISBN: 9780195071085
ISBN-10: 0195071085
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 392
Published: 4th June 1992
Publisher: Oxford University Press Inc
Country of Publication: US
Dimensions (cm): 24.3 x 16.2  x 3.5
Weight (kg): 0.8