Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
Expand, Grow, Thrive : 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method - Pete Canalichio

Expand, Grow, Thrive

5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By: Pete Canalichio

Hardcover | 12 February 2018 | Edition Number 1

At a Glance

FREE SHIPPING

Hardcover


RRP $71.99

$64.80

10%OFF

or 4 interest-free payments of $16.20 with

In Stock and Aims to ship next day

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.


The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.

Industry Reviews
Canalichio, a brand expansion and licensing strategist, outlines five steps to growing a brand through the LASSO (lateral, addictive, storied, scalable, and own-able) framework: laterally expanding the brand beyond its operating sector into wider life categories, making the brand addictive, using stories, making the brand scalable, and knowing what the brand owns and protecting ownership. He also explains how to assess brand optimization, and outlines a licensing process.--Annotation (c)2018 "(protoview.com)"

More in Sales & Marketing

Marketing 2ed : Theory, Evidence, Practice - Byron Sharp

RRP $143.95

$109.95

24%
OFF
Principles of Marketing : 8th Edition - Gary Armstrong

RRP $177.05

$136.75

23%
OFF