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Excellence in Public Relations and Communication Management : Lea's Communication (Hardcover) - James E. Grunig

Excellence in Public Relations and Communication Management

Lea's Communication (Hardcover)

By: James E. Grunig (Editor)

Hardcover Published: 12th June 1992
ISBN: 9780805802269
Number Of Pages: 680

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This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

Contributorsp. xi
Prefacep. xiii
Acknowledgmentsp. xiv
Communication, Public Relations, and Effective Organizations: an Overview of the Bookp. 28
The Basic Theoryp. 29
The Effect of Worldviews on Public Relations Theory and Practicep. 31
What Is an Effective Organization?p. 65
Public Relations and Management Decision Makingp. 91
How Communication Managers Can Apply the Theories of Excellence and Effectivenessp. 109
The Program Level Effective Planning of Communication Programsp. 115
Strategic Management, Publics, and Issuesp. 117
Evaluation of Public Relations Programs: What the Literature Tells Us about Their Effectsp. 159
Research Firms and Public Relations Practicesp. 185
The Departmental Level: Characteristics of Excellent Public Relations Departmentsp. 217
What Is Excellence in Management?p. 219
Public Relations Management and Operations Researchp. 251
Models of Public Relations and Communicationp. 285
The Organizational Roles of Communications and Public Relations Practitionersp. 327
Conclusionp. 351
Referencesp. 352
Public Relations and Marketing Practicesp. 357
The Organization of the Public Relations Functionp. 395
Women in Public Relations: Problems and Opportunitiesp. 419
Public Relations Education and Professionalismp. 439
The Organizational Level: the Conditions That Make Excellence in Public Relations Possiblep. 465
How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization . . . and What They Actually Dop. 467
Power in the Public Relations Departmentp. 483
Activism: How It Limits the Effectiveness of Organizations and How Excellent Public Relations Departments Respondp. 503
Symmetrical Systems of (Internal Communicationp. 531
Corporate Culture and Public Relationsp. 577
Societal Culture and Public Relationsp. 597
The Economic Level: What Public Relations and Communication Contribute to the Bottom Linep. 615
Estimating the Value of Public Relations and Communication to an Organizationp. 617
Conclusionp. 632
Quantification of a Purposeful Statep. 633
Quantification of a Purposeful Statep. 634
Quantification of a Purposeful Statep. 636
Quantification of a Purposeful Statep. 637
Quantification of a Purposeful Statep. 637
Author Indexp. 639
Subject Indexp. 653
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805802269
ISBN-10: 0805802266
Series: Lea's Communication (Hardcover)
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 680
Published: 12th June 1992
Country of Publication: US
Dimensions (cm): 23.98 x 16.71  x 4.6
Weight (kg): 1.31
Edition Number: 1