European Logistics

Markets, Management and Strategy

By: Jim Cooper, Michael Browne, Melvyn Peters

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Paperback | 21 April 1994 | Edition Number 2

At a Glance

Paperback
344 Pages

Dimensions(cm)
22.95 x 15.6 x 1.88

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RRP $97.85

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Already widely adopted in hardback, this highly successful book has been updated and is now available in paperback for students studying logistics and distribution as part of business and marketing degree courses.Based on five years of fieldwork, it is a timely analysis of the current status of logistics and its future role in European business. The book:* Includes 10 case studies of major companies including Sony and NFC* Considers demand and supply in the market place for logistics services* Looks at the rise of mega carriersConcluding with an assessment of the future, the authors ask what will happen to prices given the impact of freight transport deregulation and what will happen as we near the end of the 1990s and prepare for the next century.

Industry Reviews

'in terms of its breadth, authority and readability ... Cooper, Browne and Peters is by far the best.' -- International Journal of Distribution and Logistics Management

' ... warmly recommended.' -- Overseas Trade

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