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Europe Incorporated : The New Challenge - Gianni Montezemolo

Europe Incorporated

The New Challenge


Published: 16th December 1999
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'Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power. His hands-on experience makes him uniquely qualified, not only about the need for developing a strategic vision for Europe, but also about the key managerial issues facing companies operating in greater Europe. This book is a "must read" for the CEOs of major corporations throughout the world.' Professor Michael Yoshino, Harvard Business School 'Europe Incorporated: The New Challenge offers fresh, clear insights into where Europe is heading and what to do about it. Anyone with an interest in the Europe of tomorrow will profit from reading these pages.' George Fisher, Chairman and CEO, Kodak 'Global businesses pay a lot of attention to shifts in economic power. The author's view of the coming European millennium challenges traditional perceptions and offers compelling reading.' Peter Brabeck-Letmathe, CEO, Nestlé 'Europe Incorporated: The New Challenge addresses a key issue for most CEOs: how to take advantage of the profit opportunities that greater Europe provides. The development of the single market enhanced by the euro, and the opening of Eastern Europe requires major structural changes even in companies that have so far been quite successful.' Antony Burgmans, Chairman, Unilever


Europe's Second Coming.

The New European Zoo.

The Northern Bees.

The Atlantic Storks.

The Southern Gazelles.

The Eastern Bears.


Organizing for Greater Europe.

The Innovation Imperative.

Brands, Prices and the Euro.

An Integrated Supply Chain.

The Continental Back Office.




ISBN: 9780471623885
ISBN-10: 0471623881
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 206
Published: 16th December 1999
Country of Publication: GB
Dimensions (cm): 23.7 x 16.05  x 2.0
Weight (kg): 0.43
Edition Number: 1