Football used to be free. In 2001, the estimated annual turnover of world football was 250 billion.
Is the commercialization of sport simply 'fair game', or is big business causing long-term damage?
Many have concerns about the changes that are taking place in the world of sport and the central thesis of this book is that such concerns have considerable substance: the authors argue that many of these changes are undesirable, both in themselves and in terms of their consequences.
"Ethics, Money and Sport" has two central objectives. Firstly, through the use of philosophical taxonomy and sociological evidence, to assess the effects of commodification in elite sport, and secondly to develop a normative framework capable of articulating community concerns about the commodification of sport.
Commodification in itself is neither virtuous nor vicious. "Ethics, Money and Sport" identifies those instances where a focus on commercial interests alone gives rise to morally undesirable consequences. It is hoped that the identification of such 'pathological' behaviors will ultimately aid us in the formation of proper responses to the hyper-commodification of modern sport.