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Essential VCE Business Management Units 1 and 2 - Gillian Somers

Essential VCE Business Management Units 1 and 2


Published: 1st April 2011
For Ages: 15 - 16 years old
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Essential VCE Business Management Units 1 and 2 Third edition provides complete coverage of the current VCE study design, 2010-2014. This new edition offers students fully updated topical case studies and articles that demonstrate how theory works in contemporary business practices. With lots of activities designed to initiate and challenge students and to support different learning styles, this full-colour text will develop the knowledge, skills and confidence needed for VCE success. Other features include: · Student friendly language · Theory made simply through visual representation · Key knowledge and skills table that maps out what students need to know · ICT activities that genuinely enhance student research skills · Comprehensive end of chapter materials including chapter summaries that aid in the regular revision of material

- Small business management introducing business
Business organisations
Small business in Australia
Business Environments small business decision-making planning and evaluation
Major decisions making prior to commencement of small business
Support services available to small business
The importance of business planning
Major planning decisions throughout the life of a small business
Ongoing evaluation of small business day-to-day operations
Introductory accounting for small business
Management of staff in small business
Information and communication technologies in small business
Legal requirements when offering goods and services
- communication and management communication in business
Communication in business
Effectiveness of communication managing the marketing function
Managing the marketing function
Market research
The marketing plan and evaluation of performance
Marketing strategies managing the public relations function
Managing the public relations function
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781107665910
ISBN-10: 1107665914
Audience: Primary / High School
For Ages: 15 - 16 years old
For Grades: 11
Format: Paperback
Language: English
Number Of Pages: 396
Published: 1st April 2011
Publisher: Cambridge University Press
Country of Publication: GB
Dimensions (cm): 28.0 x 21.0  x 1.8
Weight (kg): 1.12
Edition Number: 3
Edition Type: Revised