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Entrepreneurism : A Philosophy And A Sensible Alternative For The Market Economy - Kenneth R  Kao
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Entrepreneurism

A Philosophy And A Sensible Alternative For The Market Economy

By: Kenneth R Kao, Rowland R Kao, Raymond W Y Kao

Hardcover | 11 December 2002

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Contrary to traditional belief, entrepreneurism is not just about making money, nor is it merely about starting up a venture or owning a small business - it is a way of life, applicable to all human economic activities. Living on a planet with finite resources, humanity is sustainable only if there is constant pursuit of innovation and creativity, not just for personal gain but also for the common good. This text offers concise definitions of "entrepreneurism", "entrepreneurship", "entrepreneur" and "entrepreneurial" for education and application within the framework of the market economy. It acts as a signpost pointing the way toward balancing the short-term need for survival with the long-term need for sustainable growth, and seeks to serve as a philosophical beacon that should guide individuals, particularly business leaders, toward actions in the interest of humanity.

Industry Reviews
"The authors brilliantly target the area of individual and collective wealth creation and present the results of decades of thinking. Few books can claim to exhibit such a level of realism and optimism, or offer such an inspiring way for individuals and societies to improve their condition." Louis Jacques Filion Maclean Hunter Professor of Entrepreneurship Ecole des Hautes Etudes Commerciales de Montreal Montreal Business School, Canada "The concept could become a watershed for the new world order, as well as a potential Nobel Prize contribution." Leong Choon Chiang Nanyang Business School Nanyang Technological University, Singapore "The authors put great emphasis on providing practical information specific to the genesis of entrepreneurism as well as how a successful, entrepreneurial management practice can be implemented in the modern market economy ... A series of questions follow each chapter challenging readers to utilize the knowledge they have gained in the previous chapters by requiring concepts and principles of entrepreneurial management practice be applied to solve real world problems in a wide variety of situations." Rick Sidey Leader of a team of business development specialists Oracle Software Corporation "It is evident that the authors were inspired, so the book should prove motivational for the reader too. In close, this book has much to offer the international business scholar, but the audience is wider still -- this is a self-help book for the planet." Journal of International Business Studies

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