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Entering Emerging Markets

Motorola's Blueprint for Going Global

By: Guenter Schoenborn

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Hardcover | 3 March 2006 | Edition Number 2

At a Glance

Hardcover
212 Pages

Edition Type
Revised

Dimensions(cm)
23.5 x 15.5 x 1.27

Hardcover

$84.99

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At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a reality throughout Europe, Asia, Africa, the Middle East and Latin America but the course has not been easy. It has taken vision, teamwork, and most important, a plan. In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow. Since Motorola was founded in 1928, its main objective has been total customer satisfaction. But satisfying customers can be a real challenge in an emerging market. This book details the experiences of Motorola exe- tives with hands-on experience, who learned that they had to understand the demands of their new customers and consider their cultural differences.

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You Can Find This Book In

Non-Fiction Economics Development Economics & Emerging Economies Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Development Studies Business & Management Management & Management Techniques Sales & Marketing Market Research Industry & Industrial Studies International Business

Regions in Transition
The 21st Century Has Entered the Door
An Unprecedented Market Scenario
The Exploration and Pre-Startup Phase
The Startup Phase
The Consolidation Phase
The Maintenance and Expansion Phase
Added Value of Market Entry Strategies
Field Experiences in Virgin Markets
The Crucial Role of Corporate Functions
A New Challenge for Human Resources
Looking Backward and Looking Forward
Different Regions - One Mission
The Price for Freedom and Prosperity
Appendix
Table of Contents provided by Publisher. All Rights Reserved.

Entering Emerging Markets

Motorola's Blueprint for Going Global

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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