Engage Your Brand outlines the critical steps in developing a winning social marketing strategy for your brand and provides case studies from real companies who "get it." Learn what motivates consumers to connect with brands and how to define the value needed to keep consumers a part of the exchange.
Number Of Pages: 184
Published: 5th April 2010
Country of Publication: GB
Dimensions (cm): 22.86 x 15.24 x 1.07
Weight (kg): 0.28