Extending from the 1870s to World War I, the Gilded Age and the Progressive Era mark a a major turning point in American history. During this colorful period the country transformed itself from an isolated, rural, agricultural nation into an urban, industrial, multicultural world power. It was an era marked by bigness: Big Business, Big Labor, and big ideas. These forces changed people's everyday lives as a technical revolution swept the country, giving birth to such inventions as the telephone, light bulb, automobile, airplane, radio, and motion pictures. It was an era punctuated by disasters such as the Chicago Fire, the Johnstown Flood, and the San Francisco Earthquake, as well as two presidential assassinations. The same era also brought us ragtime, vaudeville, Coney Island, and Major League Baseball. Symbolized by larger-than-life figures--Teddy Roosevelt, John D. Rockefeller, Mark Twain, Emma Goldman, and W.E.B. Du Bois to name just a few--the Gilded Age and the Progressive Era set the stage for the United States to become the world's industrial powerhouse and gave birth to the modern world. This illustrated encyclopedia provides definitive coverage of all the social and cultural developments of the period as well as its political and economic history. Edited by distinguished historian John Buenker and librarian Joseph Buenker, the set features original documents, sidebars, and in-depth essays on major themes and developments, as well as hundreds of detailed entries on issues, events, people, and ideas.
Revised throughout, this classic text blends the most current sales management research with real-life 'best practices' of leading sales organizations. The authors teach sales management, and interact with sales management professionals on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies.The seventh edition of "Sales Management" includes current coverage of the trends and issues in sales management, and equips students with a strong foundation and skills necessary for the 21st century.All-new opening vignettes introduce each chapter; the economical 10 chapter paperback format of the previous edition has been maintained. All the 'Sales Management in the 21st Century' boxes have been revised, and new sales executives have been added to the Sales Executive Panel. To reflect the most recent thought and practice, the chapter on personal selling has been completely revised. All chapters have been revised to include important new topics and new company examples. To address important and contemporary sales management issues, the section of long case studies has been updated to include two new cases. Role-play exercises for ethical dilemmas and short cases are included at the end of each chapter. An Instructor's Manual with learning objectives, a test bank, PowerPoint presentation materials, and more is available free as a CD or online to instructors who adopt the text.
Number Of Pages: 3
Published: 1st December 2004
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 29.8 x 21.0
Weight (kg): 4.41