For years, social psychologists and anthropologists have argued about the best way to study social representations. This book shows how different empirical approaches to the study of social representations are viable and can even be complementary. The first part of the book presents key arguments concerning the relationship between theory and method. Topics addressed include ethnographic approaches to social representations, the study of children's representations, and the analysis of discourse. The second half deals with a variety of research topics, but a question central to all of them concerns the circumstances under which one can be certain of having described a social representation. The answer lies in the use of multivariate statistical analysis, which provides the necessary degree of accuracy. The use of this valuable technique is fully explained.
1: Rob Farr: Empirical contributions to the study of social representations
2: Michael Billing: Studying the thinking society: social representations, rhetoric, and attitudes
3: Nicholas Emler and Jocelyne Ohana: Studying social representations in children: just old wine in new bottles?
4: Gerard Duveen and Barbara Lloyd: An ethnographic approach to social representations
5: David Uzzell and Linda Blud: Vikings! Children's social representations of history
6: Andy McKinlay, Jonathan Potter, and Margaret Wetherell: Discourse analysis and social representations
7: Willem Doise: Debating social representations
8: David Good: The problems of investigating social representations : linguistic parallels
9: Glynis M. Breakwell: Integrating paradigms, methodological implications
10: Sean Hammond: The descriptive analyses of shared representations
11: David V. Canter and Circe Monteiro: The lattice of polemic social representations: a comparison of the social representations of occupations in favelas, public housing, and middle-class neighbourhoods of Brazil
12: Christopher R. Fife-Schaw: Finding social representations in attribute checklists: how will we know when we have found one?
13: S. Caroline Purkhardt and Janet E. Stockdale: Multidimensional scaling as a technique for the exploration and description of a social representation
14: Lucia Mannetti and Giancarlo Tanucci: The meaning of work for young people: the role of parents in the transmission of a social representation
15: Bruna Zani: Social representations of mental illness: naive and professional perspectives
David V. Canter and Glynis M. Breakwell: Epilogue: Methodological contributions to the theory of social representations
Series: Oxford Science Publications
Number Of Pages: 358
Published: 27th May 1993
Publisher: Oxford University Press
Country of Publication: GB
Dimensions (cm): 24.1 x 15.6
Weight (kg): 0.73