+612 9045 4394
Emotional Design : Why We Love (or Hate) Everyday Things - Don Norman

Emotional Design

Why We Love (or Hate) Everyday Things

Paperback Published: 11th May 2005
ISBN: 9780465051366
Number Of Pages: 272

Other Formats

Share This Book:


RRP $22.99
Ships in 5 to 9 business days

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from "Scientific American" to "The New Yorker.""Emotional Design" articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. "Emotional Design" will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

"The book pops with fresh paradigms, applying scientific rigor to our romance with the inanimate. You'll never see housewares the same way again."

Prologue: Three Teapotsp. 3
The Meaning of Things
Attractive Things Work Betterp. 17
The Multiple Faces of Emotion and Designp. 35
Design in Practice
Three Levels of Design: Visceral, Behavioral, and Reflectivep. 63
Fun and Gamesp. 99
People, Places, and Thingsp. 135
Emotional Machinesp. 161
The Future of Robotsp. 195
Epilogue: We Are All Designersp. 213
Personal Reflections and Acknowledgmentsp. 229
Notesp. 235
Referencesp. 243
Indexp. 249
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780465051366
ISBN-10: 0465051367
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 272
Published: 11th May 2005
Country of Publication: US
Dimensions (cm): 20.1 x 13.4  x 1.8
Weight (kg): 0.22
Edition Number: 1