Required reading for everyone who loves Emeril Emeril Lagasse is a phenomenon a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a USD70 million dollar culinary empire. Along the way, he's added new catch phrases to the American idiom "bam," "kick it up a notch," and "pork fat rules" and won the hearts (and stomachs) of millions of loyal fans. Now, for the first time, Marcia Layton Turner takes us inside Emeril's world. Turner shows how Emeril has managed to juggle all of his interests (including two top-rated television shows on the Food Network, a regular Good Morning America spot, nine restaurants, eight cookbooks and numerous licensed products), maintain quality, overcome missteps, and stay true to his mission showing ordinary people how to have fun with food. Marcia Layton Turner (Rochester, NY) is an Emeril fan and small business expert who has written numerous books, including Kmart's Ten Deadly Sins (0-471-43593-7) and the award-winning Unofficial Guide to Starting a Small Business (0-7645-7285-7). Her favorite Emeril recipe is fried pickles.
EMERIL?S AWARDS AND OTHER RECOGNITIONS.
1. SEIZING OPPORTUNITIES.
2. NEW FRONTIERS: STRIKING OUT ON HIS OWN.
3. BANKING ON HIS POPULARITY.
4. EMERIL?S TIPPING POINT.
5. HITCHING HIS CAREER TO NEW ORLEANS?S GROWTH.
6. EXPANDING THE BUSINESS AND BUILDING A BRAND.
7. MANAGING THE EMERIL EMPIRE.
8. THE ART OF PARTNERING.
9. MANAGING HIS IMAGE.
10. MAXIMIZING MERCHANDISE.
11. CHANGING THE IMAGE OF COOKING.