Markets are a crucial component of how people survive. Understanding how markets function and are disrupted in emergencies is critical to any analysis of hunger, and of food and livelihood security. The Emergency Market Mapping and Analysis (EMMA) techniques described in this toolkit assist frontline staff in undertaking rapid assessments of market systems in the first few weeks of a crisis. Its purpose is to improve early response planning so that resources are used effectively, and to ensure that opportunities to bolster future recovery in the local economy are not missed. This toolkit can help prevent lasting damage to the livelihoods, jobs and businesses on which people's long-term security depends.
EMMA assumes limited previous experience of economic or market analysis. Instead, the focus is on simple visual, graphical and largely qualitative ways of describing the impact of emergencies on people and on the critical market systems upon which they most rely.
The Emergency Market Mapping Analysis Toolkit is designed for generalists, as well as specialist staff working in the food security, shelter, water and sanitation sectors. The author takes readers through ten practical steps in order that they can both understand the important market aspects of an emergency situation, and are able to communicate this knowledge promptly and effectively to decision-makers.
The toolkit contains a CD-ROM with an electronic version of the toolkit, supplementary reading, and associated training materials.
"The EMMA toolkit effectively brings comprehensive market analysis approaches to the rapid emergency context. It's a critical step forward". Timothy H. Nourse, Academy for Educational Development, Ramallah, West Bank