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Electronic Commerce : B2C Strategies and Models - Steve Elliott

Electronic Commerce

B2C Strategies and Models

By: Steve Elliott (Editor)

Hardcover Published: 15th March 2002
ISBN: 9780471487050
Number Of Pages: 368

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Notwithstanding the NASDAQ upheavals in 2000, industry is continuing to embrace the concepts of Electronic Commerce. However, a major barrier to more widespread implementation of Electronic Commerce is uncertainty within organizations as how best to proceed.

Based on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this much needed guide to the implementation of business-to-consumer electronic commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market. The firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet, including; travel, books, music CDs, technology sales, gifts, groceries and general merchandise.

"?a well rounded book?a valuable addition to the manager?s library?worth the investment for the business student as well?" ( (M2 Best books, 13 August 2002)

Foreword by Peter Keen.


Series Preface by Rudy Hirschheim.

Introduction to B2C Strategies and Models (Steve Elliot).

Internet Retailing in Australia (Steve Elliot).

Internet Retailing in Denmark (Niels Bjorn-Andersen).

Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris).

Internet Retailing in Hong Kong, China (Matthew Lee).

Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins).

Internet Retailing in the United States (Don Lloyd Cook, et al.).

Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjorn-Andersen).

Research Model and Theoretical Implications (Steve Elliot).

Conclusion (Steve Elliot).



ISBN: 9780471487050
ISBN-10: 0471487058
Series: John Wiley Series in Information Systems
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 368
Published: 15th March 2002
Publisher: John Wiley and Sons Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.71  x 2.91
Weight (kg): 0.69
Edition Number: 1