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Electronic Commerce : The Strategic Perspective - Richard T Watson

Electronic Commerce

The Strategic Perspective

Paperback Published: 1st September 2009
ISBN: 9781616100292
Number Of Pages: 115

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This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

ISBN: 9781616100292
ISBN-10: 161610029X
Audience: General
Format: Paperback
Language: English
Number Of Pages: 115
Published: 1st September 2009
Publisher: Orange Grove Books
Country of Publication: US
Dimensions (cm): 27.94 x 21.59  x 0.61
Weight (kg): 0.29