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Electoral Strategies and Political Marketing : Contemporary Political Studies - Shaun Bowler

Electoral Strategies and Political Marketing

Contemporary Political Studies

By: Shaun Bowler (Editor), David M. Farrell (Editor)

Hardcover Published: 17th November 1992
ISBN: 9780333558942
Number Of Pages: 245

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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

List of Figures and Tables
Notes on the Contributors
Preface
The Study of Election Campaigningp. 1
Austria: The 1990 Campaignp. 24
Britain: The 1987 Campaignp. 43
Denmark: The 1990 Campaignp. 63
Finland: The 1991 Campaignp. 82
France: The 1988 Presidential Campaignp. 100
Germany: The 1990 All-German Election Campaignp. 121
The Netherlands: The 1989 Campaignp. 144
New Zealand: The 1987 Campaignp. 163
The USA: The 1990 Congressional Campaignp. 183
The Informed Electorate? Voter Responsiveness to Campaigns in Britain and Germanyp. 204
Conclusion: the Contemporary Election Campaignp. 223
Indexp. 237
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780333558942
ISBN-10: 0333558944
Series: Contemporary Political Studies
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 245
Published: 17th November 1992
Publisher: SPRINGER VERLAG GMBH
Country of Publication: GB
Dimensions (cm): 21.59 x 13.97  x 1.91
Weight (kg): 0.47
Edition Number: 1